Marketing Strategies
Marketing strategies for hotel and restaurant businesses
In-house training at the Berlin Plaza Hotel
The following topics were discussed in order to determine the company-specific marketing strategies:
- Market Information & Analysis
- Trends & Market Analysis
- Marketing objectives and marketing strategies
- Satisfaction degree of participants: 84%
Photo: Ingrid Allnoch, Sven Aus Dem Kamen, Uta Ewert, Alexander Diecke, Gert Orlich, Angela Schöbe, Azouz Nasrallah, Claudia Wülker, up Frank Hägele (Managing owner of the hotel operating company FH; Berlin Plaza Hotel & Hotel Astoria Berlin)
Hygiene and HACCP procedures
Implementation of in-house training, on 22.03.2011 and on 03.24.2011 in the brewery pub "Brauhaus Mitte";
- Hygiene and work processes based on the Internationally valid and officially recognized HACCP rules.
- The satisfaction degree of the workshop participants was 92% (22/03/2011) and 87% (24/03/2011)
- Photo: Motivated Employees on the steps of the pub "Brauhaus Mitte", Berlin Alexanderplatz (22/03/2011)
Internel Audit
Preparation and realisation of the internal audits, according to DIN EN ISO 9001:2008, section 8.2.2
Photo: Staff of the Society Wutzke & Förster, Office Dr. Ulrich Wenzel, Potsdam, during the opening meeting
Quality management course according to DIN EN ISO 9000
Objective: The participants are provided with detailed information about international quality management based on ISO 9001. The training ends with a final examination of CERTQUA (DIHK, BDA, ZVH, WK). After passing the exam, the participants receive a certificate, entitled "Quality Manager / Hotel and Restaurant Management" according to DIN-EN-ISO 9001
Contents of the course:
1. DIN-EN-ISO 9001 & Auditing
2. Business Process Management / BPM
3. Quality indicators and quality promotion
4. Total Quality Management / TQM and EFQM
5. Exam preparation & testing
Quality Management Project Days
Project days at the Berlin Plaza Hotel, Knesebeckstrasse 63, 10719 Berlin
Timeline & subjects:
09:00 Kitchen
10:30 Breakfast
12:00 Banqueting & Events
13:30 Lunch Break
14:00 Restaurant & Service
15:30 Summary with the quality representative
16:00 End of the quality management project day at the Berlin Plaza Hotel
Alumni meeting at the ITB Berlin
Alumni meeting FH Worms
Alumni-Club-Touristim (ATC) e.V.
Photo: Elke Träger (first assistent), Rainero Neddermann (1982, expotec), Prof. Dr. Hans Rück, (Dekan Touristik, FH Worms), Frank Höchsmann (1981, HOTQUA), Dirk Michael Sieper (1982, IBIZOTELS), Michael Faber (2009, Touristik Consulting)
ITB opening ceremony 2011
International Tourism Fair Berlin
- Opening Ceremony on 08.03.2011
- Partner Country 2011 Poland
- ITB Berlin, from 09-13.03.2011
- ITB Berlin, from 07-11.03.2012
- Photo: Klaus Wowereit and Lech Walesa, former Prime Minister of Poland
Internal Audit DIN EN ISO 9001
Internal audit in accordance with DIN EN ISO 9001
Societät Wutzke & Förster, Büro RA Stefan Hinrichs, RA Tim Stoll, Oldenburg
- Preparation and implementation of internal audits in accordance with DIN EN ISO 9001:2008, section 8.2.2.
- Photo: Employees during the opening meeting of the Internal Audit, 07/03/2011
HACCP procedures in restaurants
Content of the workshop:
Preface
When is the guest satisfied?
Hygiene - Requirements according to the law
Workflow and operating procedures based on HACCP concept
Checklists & Job descriptions
Big HACCP Test (HACCP = Hazard Analysis and Critical Control Points)
Conclusion
Photo: staff of Brauhaus Lemke
Sales management in hotels and restaurants
Contents of the course:
1. Preface & Introduction
2. Sales Analysis & Trends
3. Sales channels & Instruments
4. Sales planning & strategies
5. Sales Tools & Support
6. Conclusion & Recommendations
Photo: Julie Jacker, Susanne Petri (both from the Wellness Hotel Heidespa, Bad Düben) and Anja Raneburger (Castle Glienicke)
Professional sales at hotels and restaurants
Contents of the course:
1. Introduction self-assessment test and emotional communication
2. Successful sales stage (welcome, needs, offer, sale, finish)
3. Effective sales tools (value proposition, motivators, etc.)
4. Practical exercises in small working groups
5. Recommendations / satisfaction levels measurement
Satisfaction degree of participants: 99 %
Photo: Irina Hildebrandt and Franziska Kummer of Wellness Hotel Heidespa, Bad Düben